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Product design is our core business and we use it to realise your strategic business goals. Thus we use product design for instance to open new markets or gain more intellectual property. Product design is more than just styling, but a valuable business tool to differentiate, innovate and grow.
Our goal is to build user experiences that improve your profits and customer loyalty. Therefore we pay extra attention to user research, ideation and strategy in order to obtain a solid basis for the product design.
In order to be able to design a good new product we will investigate several topics, like your present product range, the users of your products, competing products, direction of styling and design, technical specifications and other issues.  Every project is different, but some important aspects of a product design project are listed below:
- User insight | studying, observing and interviewing users of your present products or similar products from competitors is crucial to gain insight in the good and bad specifications of today’s products, in order to come to improvements and building a good user experience.
- Design Essentials | in order to get to the essence of the product, we collect facts and knowledge about the product and its use, the historical development and deconstruct this information to the very essential elements that define the product experience.
- Ideation | finding new ideas, optimizing ideas, defining functionality of the product with morphology and selecting the best ideas for concept development.
- Concepts | generation and selection of design concepts and visualisation of the best concepts. The visualisations show the forms of the product, together with the parts, materials and colours.
- Patent Search | in order to be sure that some technologies are not protected, we will look for similar technologies or products in the patent databases in order to limit the risk of a patent infringement.
- Quick-and-dirty-prototyping | by means of quick-and-dirty prototyping the working principles of the concepts are tested in an early stage.
- Interaction | we improve the relation between users and the product, a better look and feel, better integration of styling, control elements and software, so that a better experience is achieved, more emotional connection.
- Sustainable Design | in case you would like to move forward with us in making your products and processes more sustainable, both in materials, production techniques and business models for sales and re-use.
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