Efficient design - brand promise

What impact can design have on your business performance? A very large one. Especially if you implement design for a specific goal, so that it will give measurable results. In this serie about efficient design this time how design can be used to communicate the brand promise.

Does your product portfolio communicate your brand promise in a good way? Many companies spend a lot of time formulating their brand promise, but parts of their product portfolio absolutely does not communicate that promise, resulting in a weaker brand and frustration with the consumer and user of the products.

Some products appear not to fullfill the function for the consumer as promised by the brand. Not only in terms of look & feel, but sometimes the expected quality and functionality is not delivered as well.

Design Tips
It is important to think in total product portfolio and roadmaps, when it comes to product design. It is about designing the main strategic lines, and to make sure that your new products add to the brand promise.

When designing for a good brand promise communication, make sure this is done by both a good look & feel, excellent user interaction, functionality, quality and meaning.

Case: Orio Group

The brand promise of Orio of offering practical, beautiful and affordable bathroom products, has been developed by our team into a new line of products, with a unique connector system. Apart from that, a strategic roadmap has been designed for furture product design, introducing a number of sub brands.

Client
Russian manufacturer of bathroom products and bathroom furniture

Strategy
Analyses, strong concept design, user research, roapmap development for the brands

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