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Does the speed of product introductions become more important for you as well? Many R&D departments find that because of longer decision making processes and many people involved their time to market is no longer quick enough.
Speed does indeed become critical for companies when it comes to product introductions. R&D departments do not always have the resources and flexibility to quickly make decisions, therefore product developments take longer then needed and it becomes interesting to have product design done by a flexible design studio, which is quicker able to take a product from idea to production. case
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