|
Do you compete mainly on price because your products do not dramatically differ from your competitors? Also other companies suffer from that. Mostly they will add more and more features to the product or come up with countless product variations.
That is how they loose contact with the consumer, who might not need those features and hence they loose more market share. As we design for experience, we help corporations to come up with new adorable offerings, that help them to differ from competition, raise higher margins and gain back market share.
case
 |
Music Centre
We designed a totally new concept with 250% higher margin potential then the present products of the company and we found a new distribution channel willing to run this product with 600 stores and a better shelf position, leading to more market share.
|
| Client |
Dutch manufacturer of consumer electronics
|
| Strategy |
Using design for experience, research into positioning of competitors, user friendly design, a lot of attention to details and attractive styling. |
case
 |
Snooc
We developed a fully new hair styling product with 400% higher margin potential compared to competition offerings for the European markets. We received new distribution offerings for this product for Europe and the USA, leading to more market share.
|
| Client |
Asian manufacturer of personal care products
|
| Strategy |
design for experience, testing with hair stylists, cross pollination by using automotive design styling, much attention to details.
|
Want more?
Receive our monthly email with more inspiring examples and knowledge on design and interaction. Subscribe now:
Do you want to test us?
|
