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Snooc
Care
Professional
Consumer
 
product
hair stying / straightener

field
consumer

materials
ABS, stainless steel

production technology
injection moulding, pressing

development stages
analyses
concept design 
interaction design
pre-engineering
branding
Snooc
Specifically for the target group of 25 to 35 years there is a need for a high quality hairstraightener. The product should aim at people that feel young and mobile, follow the latest trends, want to distinguish, have feeling for quality and spend much time and attention to personal care.

Competitive products are mostly pretty conservative and low quality, with basically everywhere the same technology. The Snooc is different because of the automotive styling, high quality materials, wireless technology and the special spring-system from metal, connecting both parts and being integrated in the form.
 
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